Website Competitor and Industry Performance Intelligence Services

The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA) is the State Government agency responsible for promoting and marketing Western Australia as an extraordinary holiday destination to both a domestic and international audience. Online marketing and competitive data that provide insights into online behaviour by Tourism WA’s core markets is a valuable resource that can inform marketing activities ranging from advertising plans to business-as-usual digital marketing activities across web, social, paid search and email marketing. Tourism WA is seeking to appoint a contractor to supply website competitor and industry performance intelligence services to deliver accurate and timely competitive data for its core domestic and international markets.

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