SOH Chinese Social Media

Sydney Opera House is a global icon, the most internationally recognised symbol of Australia and one of the great buildings of the world. Sydney Opera House attracts an estimated 8.2 million visitors to the site each year. The Chinese market represents a significant tourism audience for SOH with 33% of tour bookings on Mandarin tours. By engaging with a dedicated agency to manage our Chinese social media accounts, SOH aims to better connect with the Chinese traveller creating a more engaged and connected visitor experience for this market.

Comments are closed.