The Department requires the services of a public relations company to work with the six Industry Growth Centres to implement the activities agreed as per the communications strategy. The agreed activities comprise: 1. The development and implementation of a social media strategy focused on the establishment of a stand-alone Facebook presence for the Industry Growth Centre Initiative including: a. establishing and maintaining the Facebook page and presence, b. developing and managing links to the individual Growth Centres pages and other Departmental pages / initiatives, c. building a critical mass of followers and influencers, and d. facilitating the sharing of content with other credible communities; 2. Regular attendance and participation in the Growth Centres Communications Advisory Committee (approximately every 6–8 weeks); 3. The development of a paid and earned media advertising and editorial strategy and content; and 4. Advice on the development of engaging website content (and in some cases the development of content itself) for the Initiative’s existing web presence on industry.gov.