Master Media Agency Services – Australian Government

The Commonwealth of Australia, represented by the Department of Finance, is seeking to establish a single supplier arrangement for Master Media Agency Services for the Australian Government. The successful Tenderer will be required to: a. secure optimal media discounts on Commonwealth-wide media rates by consolidating Government advertising expenditure and buying power; b. optimise media planning and placement, and apply media industry knowledge and expertise to Government advertising activities through the MMA Services; c. reduce Commonwealth entities’ procurement costs by having one MMA Deed and avoiding the need for entities to set up and manage their own media procurement processes; d. drive efficiencies through the implementation of evidence based campaign and non-campaign policies, by using advertising data to inform Government’s decisions; and e. provide advice to Government in relation to information and advertising campaigns and the performance of the MMA arrangement.

Comments are closed.